Our Values & Culture

Explore a collaborative culture of innovation, opportunity and growth. Our Core Values are part of everything we build at Love’s  – including careers. We consider our customers and our team members in everything we do. 

At Love’s we treat each other like family. The way we care for our customers, partners and team members is what differentiates us from our competitors. Get ready to discover a team that’s united in involvement, inclusion and diversity and employee engagement and recognition. You can learn more about Love’s culture, including our Heart of Love’s program HERE. 

“These values are still very much the foundation on how we run the business today. Yesterday’s trophies don’t win tomorrow’s games; we can’t stand still. Every customer is important. Every day brings new opportunities. Keep these core values top of mind, keep up the good work, and be a difference maker today.”

- Tom Love, Founder 

Culture and Recognition

Culture and recognition are at the heart of everything we do. Culture brings us together, drives engagement and positively impacts performance and innovation. Our commitment to culture means we’re focused on supporting our people, our goals, our values and the behaviors that make us great.   

Our Core Values were founded by Tom Love in 1964 and play a vital role in defining Love's culture. The five Core Values are:   

  • Focus on the Customer in everything we do. 
  • Exhibit integrity in our day-to-day actions.
  • Demonstrate a strong work ethic.
  • Create new opportunities through innovative thinking.
  • Persevere in the pursuit of all opportunities.