Marketing Coordinator

Req ID: 433257

Address: 10601 N Pennsylvania Ave. Oklahoma City, OK, 73120 

BASIC PURPOSE: The Marketing Coordinator is responsible for supporting the effort of the marketing team to carry out marketing campaigns, support sales and create/distribute customer communications. Duties include creating marketing content like graphics, blog posts, social media posts, sales flyers, tradeshow booth materials, etc. and assisting in marketing event planning and execution.  The Marketing Coordinator is responsible for executing effective multi-channel marketing strategies, assisting with campaign development, creating content and materials, analyzing the effectiveness of campaigns, and supporting our lead generation programs with content and communications.

This position works with many different people of all levels inside and outside of the organization. The ideal candidate will work well with a large variety of personalities, utilize a service-minded, professional approach, have good time management skills, pay attention to details, effectively project manage with the end goal in sight and come with a positive, problem-solving mindset. This role gives exposure to a multitude of marketing skills and strategies, so it’s a perfect opportunity for someone looking to gain experience or expand their skills.

JOB FUNCTIONS:

Includes duties that the employee must be able to perform, either unaided or with the assistance of a “reasonable accommodation.”

• Support a variety of marketing efforts with guidance from Director of Marketing, including:
  • Email marketing
  • Print production – works with third party printers and in-house production team
  • Copy writing, proofreading/editing (AP Style)
  • Graphics/layout using InDesign, Photoshop, Illustrator, Canva
  • Distribution – direct mail and digital distribution
  • Overall quality control of content and brand
  • Customer communications (digital and print)
  • Digital marketing (creation of digital assets)
  • Website content
  • Trade show materials
  • Video assets
• Order and manage promotional materials for tradeshows, marketing campaigns, sales and other departments; Work within budget and control cost through effective management of swag inventory
• Support tradeshow presence at 30+ events per year, including:
  • Register company to exhibit at tradeshows and register staff as assigned
  • Order carpet, electricity, wifi, furniture, etc. as appropriate for each show  
  • Coordinate appropriate materials for each show and ensure on time deliver in support of team at show
  • Physically manage marketing materials, promotional materials, tradeshow assets, etc. in office
  • Handle intake and shipment of materials, work with show providers and contracted shippers to transport tradeshow materials on time
  • Track and report on spend for current and future budgeting needs
• Provide Marketing support for Enterprise and Field Sales departments through sales materials, PowerPoint templates, customer materials, direct mail campaigns, in-store sales materials, etc.
• Edit video assets for different audiences and publish where appropriate and create screen recording video assets for training/customer education
• Execute marketing activities and customer communication in coordination with various departments and subject matter experts; Must work well with others
• Support customer experience through content creation, print production and digital nurture efforts like templated landing pages, email marketing and graphics
• Proofread and edit materials to ensure consistent, accurate and timely representation of products and services to attract and retain customers; Must have a good eye for detail and be strong in editing/proofreading
• Ensure all materials featuring the brand meet brand standards
• Support other departments as necessary with content, signage, print production, video assets, newsletters, etc.
• Respond to commenters on company social media posts and in direct messages to answer questions, direct them to the proper resources/information or address concerns/complaints
• Coordinate company events like annual sales kickoff event, holiday parties, employee appreciation events, Driver Appreciation week, etc.
• Reviews and approves invoices and works within budget, receiving and approving quotes
• Other duties as assigned

QUALIFICATIONS:

Education Requirements

• Bachelor’s degree in Marketing, Advertising, Journalism or English, or related field

Professional Experience

• Two years of Marketing experience preferred (B2B preferred)
• Strong written and editing skills with a thorough knowledge of AP Style
• Working knowledge of inbound and outbound marketing

Skill Sets

• Must have competency in Adobe Creative Suite
• Strong working knowledge of Excel for data analysis and list management
• Must be able to write and edit to AP Style
• Excellent communication skills
• Aptitude for working with new technology/applications
• Self-driven and able to work independently, seeking out resources and input as needed to move projects forward
• Experience with digital and social marketing tactics and tools
• Able to assist with digital campaigns including website management, email marketing, landing page creation, content development, PPC Campaigns and lead conversion management
• Ability to collect and analyze results and make improvements based on data
• Effective time management, multi-tasking and problem solving skills
• Experience managing budget, production, campaign schedules, resources and expectations
• Graphic and layout skills a plus
• Experience in marketing to small business
• Ability to act with integrity, professionalism, and confidentiality.
• Proficient with Microsoft Office Suite or related software

POSITION REQUIREMENTS:

        Physical Requirements

• While performing the duties of this position, the employee may be required to: Stand, walk, sit for long periods of time, use hands to handle or feel objects, reach with hands and arms, climb stairs and/or ladders, maintain balance, stoop, kneel, crouch or crawl, talk or hear.
• The employee may occasionally be required to lift and/or move objects up to 25 pounds.
• Specific vision abilities may include close vision, distance vision, color vision, depth perception and the ability to adjust focus.
• Some travel may be required

Environmental

• Position will be assigned to an indoor work environment
• Employee will be exposed to weather conditions prevalent at the time (including occasional visits to field work sites, if applicable)
• The noise level in the work environment is usually moderate

Schedule

• 40 hours per week, Monday – Friday, 8:00 am – 5:00 pm (may be required to work more than 40 hours per week as needed)

Location

• The location assignment is hybrid remote as well as at the Corporate office.   
• This location is subject to change and/or the position may be required to operate in additional locations

Job Function(s): Corporate

Love’s has been fueling customers’ journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with more than 40,000 team members in North America and Europe. The company’s core business is travel stops and convenience stores with more than 630 locations in 42 states. Love’s continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love’s serves and maintaining an inclusive and diverse workplace are hallmarks of the company’s award-winning culture.

The Love’s Family of Companies includes:

• Gemini Motor Transport, one of the industry’s safest trucking fleets.
• Speedco and Love’s Truck Care, the largest oil change and preventive maintenance and total truck care network.
• Musket, a rapidly growing, Houston-based commodities supplier and trader.
• Trillium, a Houston-based alternative fuels expert.
• TVC Pro-driver, a commercial driver’s license (CDL) protection subscription service.