Senior Communications Specialist

Req ID: 446179 

Benefits:* Fuel Your Growth with Love's - company funded tuition assistance program * Paid Time Off * Flexible Scheduling * 401(k) – 100% Match up to 5% * Medical/Dental/Vision Insurance after 30 days * Competitive Pay * Career Development * Hiring Immediately

As a family-owned business, Love’s has been committed to providing Clean Places, Friendly Faces for 60 years. Love’s corporate communications team is focused on connecting with team members companywide to bring Love’s core values to life, communicate about products, initiatives and events and elevate the employee experience.

BASIC PURPOSE: The Senior Communications Specialist will brainstorm, plan and execute communication plans in support of key company goals and objectives. This role focuses on business segments within Love’s to positively amplify initiatives, drive customer traffic, influence culture and help retain talent.

MAJOR RESPONSIBILITIES:

• Support retail locations by overseeing construction and real estate communications, which includes travel stop openings and Love’s strategic remodel initiative.
• Amplify services and solutions, including Gemini Motor Transport, RVs and other income initiatives.
• Keep team members in the loop across the enterprise about events, safety and risk and IT.
• Share Love’s story internally and externally by spotlighting the culture and team members who exemplify Love’s core values.
• Develop and publish a wide variety of communications, including emails, newsletters, social posts, press releases, videos, reports, etc.
• Develop strategic communications plans and execute tactics; ensure results reporting and analytics are considered.
• Create content and support Love’s communication channels.
• Work closely with IT and support teams to develop product launch campaigns and updates.
• Coordinate, support and participate in Love’s company events and programs.
• Innovate and develop channels and audiences to effectively target audiences.
• Create reports and assess metrics for campaigns and communication efforts.
• Be proficient in video content creation to lead, produce, and create videos that tell the Love's Family of Companies story, promote its products, and enhance the brand.
• Passion for strengthening corporate culture and productivity while building a diverse workforce.

EDUCATION AND EXPERIENCE:

Education:

• Bachelor’s degree in public relations, communications, journalism or related field required

Experience:

• 8-10+ years of corporate communications experience or agency work
• Outstanding content development and writing skills using AP style
• Demonstrated experience in writing, editing, and creating content across all communication platforms and websites, leveraging digital communications management and analytical tools.
• Media relations experience preferred

 SKILLS AND PHYSICAL DEMANDS:

 Skills:

• Demonstrates a passion for the audience experience, which includes designing, writing and creating rich content, and understanding how to use different communication tactics to achieve communication goals.
• Must be forward thinking and can consider short-term needs, long-term goals and scaling for future growth and innovation.
• Ability to navigate between strategy and execution. You can develop high-level strategic plans, but you can also produce clean, clear communications and deliverables.
• Outstanding written and verbal skills with the ability to craft messages and campaigns that quickly inform, motivate behavioral changes and mobilize team members.
• Proficient in Microsoft Office and AP writing style, strategic planning skills, collaborative and project management skills, with the ability to handle multiple tasks under tight deadlines.
• Proven experience growing relationships and working with cross-functional teams.
• Strong business acumen with the ability to understand business challenges and formulate communication strategies that support audience needs and business goals.
• Inquisitive and quick learner that asks thoughtful questions, listens and applies insights.
• Experience working with senior leadership to develop strategy and turn data-driven insight and feedback into measurable plans.
• Proficient knowledge of video production, communication technology tools and platforms, etc.

      Typical Physical Demands:

• Occasional evening/weekend work to meet deadlines
• Requires prolonged sitting, some bending and stooping.
• Occasional lifting up to 25 pounds.
• Manual dexterity sufficient to operate a computer keyboard and calculator.
• Requires normal range of hearing and vision. 

Job Function(s): Corporate 

Love’s has been fueling customers’ journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with more than 40,000 team members in North America and Europe. The company’s core business is travel stops and convenience stores with more than 630 locations in 42 states. Love’s continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love’s serves and maintaining an inclusive and diverse workplace are hallmarks of the company’s award-winning culture.

The Love’s Family of Companies includes:

• Gemini Motor Transport, one of the industry’s safest trucking fleets.
• Speedco and Love’s Truck Care, the largest oil change and preventive maintenance and total truck care network.
• Musket, a rapidly growing, Houston-based commodities supplier and trader.
• Trillium, a Houston-based alternative fuels expert.
• TVC Pro-driver, a commercial driver’s license (CDL) protection subscription service.