Head of Marketing Strategy & Planning

Req ID: 465268

Address: 10601 N Pennsylvania Ave. Oklahoma City, OK, 73120 

BASIC PURPOSE:

The Head of Marketing Strategy and Planning understands what makes the Love’s brand valuable. The role will create and drive world class strategic marketing & advertising initiatives to articulate the Love’s vision, resulting in increasing sales and enhancing the brand image. They will partner and lead cross-functionally in their mission to innovatively tell the Love’s story and differentiate the Love’s brand from competitors.

MAJOR RESPONSIBILITIES:

• Create a winning, long-term, cross-channel marketing strategy that maximizes company profitability, yet remains lean and financially disciplined.
  • Lead the development of brand and marketing strategy for Love’s Travel Stops and associated lines of business.  
  • Identify and analyze key market trends, competitor activities, and consumer habits to formulate the best strategies to effectively influence the market landscape and emotionally engage with our customers.
  • Steward and align marketing & business goals in a way that ensures creative deliverables authentically bring Love’s principal of “Highway Hospitality” to the market.
  • Drive collaboration among internal teams & external partners to create the most engaging marketing content, promotions, and advertising materials.
  • Partner with internal & external sales organizations, along with utilizing current – and vetting prospective – agency & technology partners, to craft the most refined and efficient go-to-market strategies, including paid marketing opportunities.
• Own accountability for self and group by tracking performance against organizational goals.
  • Establish & develop scalable marketing strategies, which includes determining & optimizing best practices, budgets, and appropriate KPIs.
  • Monitor and regularly report on marketing expenses, particularly on ROI & Return on Goal metrics for campaign effectiveness, adjusting strategies as needed.
  • Define ‘new business’ vs. ‘mature business’ spend strategies and ensure marketing is included in all relevant pro-forma.
• Manage and evolve the Love’s enterprise marketing strategy to ensure sustained growth.
  • Collaborate with marketing team to refine Love’s brand positioning & brand promise, including differences between Love’s Travel Stops and the Love’s Family of Companies.
  • Oversee the planning, execution, and measurement of multi-channel enterprise marketing campaigns, including digital, traditional, and social media marketing.
  • Work closely with other leaders in marketing to ensure consistency within brands and differentiation across the company’s brands.
  • Build a sustainable marketing strategy that is inclusive of EV and alternative fuel investments, but does not alienate our primary customer, the professional driver.
• Build up and direct an efficient, high performing creative team.
  • Empower department leaders and their team members to bring innovative ideas to the business, delegating responsibility and tracking accountability as appropriate.
  • Attentive to the coaching, mentoring, and support of leaders who can lead leaders.
  • Foster a spirit of teamwork and champion the Love’s culture of inclusion & diversity.
  • Responsible for personnel actions within department, including hiring, performance management, and termination.

REQUIREMENTS:

• Bachelor of arts degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Proven experience of at least 10 years in a senior marketing role, with a focus on marketing strategy development, advertising, and brand management within the retail industry.
• Creativity and originality in design of brand campaigns and marketing strategies.
• Demonstrated expertise in budget management, ROI tracking, and performance measurement.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams.
• Supervises the work of others through a team of subordinate managers.
• Exceptional strategic thinking, analytical abilities, and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.
• Knowledge of sustainability practices and their integration into marketing strategies is preferred.
• Proficiency in marketing analytics tools and platforms.
• Ability to thrive in a fast-paced, dynamic environment and drive results under pressure.
• The position will report to the Chief Marketing Officer and work from Love’s Oklahoma City Corporate office.

Job Function(s): Corporate

Love’s has been fueling customers’ journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with more than 40,000 team members in North America and Europe. The company’s core business is travel stops and convenience stores with more than 630 locations in 42 states. Love’s continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love’s serves and maintaining an inclusive and diverse workplace are hallmarks of the company’s award-winning culture.

The Love’s Family of Companies includes:

• Gemini Motor Transport, one of the industry’s safest trucking fleets.
• Speedco and Love’s Truck Care, the largest oil change and preventive maintenance and total truck care network.
• Musket, a rapidly growing, Houston-based commodities supplier and trader.
• Trillium, a Houston-based alternative fuels expert.
• TVC Pro-driver, a commercial driver’s license (CDL) protection subscription service.