Associate Customer Loyalty Strategist

Req ID: 433228 

BASIC PURPOSE:

As an Associate Customer Loyalty Strategist, you will help architect our digital communication approach and execution for our commercial and non-commercial drivers through the My Love Rewards loyalty program. You won’t just be a spectator; you’ll be an active participant in helping to design, develop, execute and analyze strategies that drive engagement. The ideal candidate is creative and technically adept, with the ability to translate creative ideas into actionable campaigns.

Daily responsibilities include supporting the planning and execution of digital customer marketing and communications. This entry-level strategist position provides enterprise experience working with established marketing automation, mobile development and user experience design/research teams. The Associate Customer Loyalty Strategist will be supported with one-on-one coaching and training experiences.

The successful candidate thrives in a fast-paced, collaborative, process-driven environment and can adapt and adjust plans on the fly. This position requires interaction with a wide variety of internal and external stakeholders at various levels of the organization. Candidates must possess the ability and willingness to balance customer needs with business priorities and articulate the rationale behind decisions.

REQUIREMENTS:

• Knowledge of customer loyalty programs and industry trends
• Solution oriented, highly motivated and pro-active self-starter
• Well-rounded interpersonal skills
• Outstanding organizational and communication skills and the ability to manage competing priorities
• Understanding of project management principles and best practices
• Exceptional communication and presentation skills

RESPONSIBILITIES:

• Serve as an ambassador for our loyalty customers and their overall customer experience
• Assist in the development of comprehensive customer loyalty strategies to enhance customer retention, lifetime value and engagement
• Analyze customer data to identify trends, insights and opportunities to continue to improve Love’s loyalty programs
• Support the design and management of customer segmentation strategies to personalize loyalty program offering and communications
• Collaborate with cross-functional teams to deliver Loyalty initiatives to manage and maintain the Love’s customer communication set-up process in an accurate and timely manner
• Own the set-up process for all Loyalty customer communication, working closely with internal stakeholders to ensure accurate and timely completion of information.
• Support the development and execution of email, text, mobile app push notifications, printed receipt messages, and other digital customer communications as well as documentation and scheduling
• Support copywriting for communication elements that align with various customer facing units. Campaign types include, but are not limited to: loyalty, sales, customer acquisition, customer retention and engagement campaigns for professional & non-professional drivers
• Work alongside UI/UX and graphic designers to create relevant and consistent graphics in conjunction with digital campaigns as needed
• Work with the Marketing, Operations and Communications teams to assist in developing marketing strategies to support Love’s Loyalty team and other internal stakeholders
• Perform other duties as needed to support the marketing department and the broader Love’s Family of Companies.

EDUCATION AND EXPERIENCE:

• Education:
  • Bachelor’s degree in Marketing, Business, Management, Advertising, Communications, Public Relations or equivalent preferred
• Experience:
  • 0 to 2 years experience in marketing, campaign planning, copywriting, customer-facing communications, and/or digital communications
  • Excellent verbal, written and presentation skills

SKILLS AND PHYSICAL DEMANDS:

• Hard Skills:
  • Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint), familiarity with integrating with various technologies to support marketing efforts
• Soft Skills:
  • Excellent verbal, written communication skills, strong time management and organization skills, sense of urgency, keen attention to detail and ability to work under tight deadlines
• Typical Physical Demands:
  • Requires prolonged sitting, some bending and stooping
  • Occasional lifting up to 25 pounds
  • Manual dexterity sufficient to operate a computer keyboard and calculator
  • Requires normal range of hearing and vision

Job Function(s): Corporate 

Love’s Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, we’ve provided customers with highway hospitality and “Clean Places, Friendly Faces.” We’re passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. We offer meals from popular restaurant chains, trucking supplies, showers and everything needed to get back on the road quickly. The Love’s Family of Companies includes:

• Gemini Motor Transport, one of the industry’s safest trucking fleets
• Speedco, the light mechanical and trucking service specialists
• Musket, a rapidly growing, Houston-based commodities supplier and trader
• Trillium, a Houston-based alternative fuels expert